The synopsis for this grant opportunity is detailed below, following
this paragraph. This synopsis contains all of the updates to this
document that have been posted as of
updates have been made to the opportunity synopsis, update information
is provided below the synopsis.
If you would like to receive notifications of changes to the grant
me change notification emails
The only thing you need to provide for this service is your email
address. No other information is requested.
Any inconsistency between the original printed document and the disk
or electronic document shall be resolved by giving precedence to the
Description of Modification
This announcement has been modified.
Modification to Previous
Funding Opportunity Number:
Feb 05, 2013
Feb 08, 2013
Original Closing Date for Applications:
Mar 07, 2013
Current Closing Date for Applications:
Mar 11, 2013
Apr 06, 2013
Funding Instrument Type:
Category of Funding Activity:
Income Security and Social Services
Expected Number of Awards:
Estimated Total Program Funding:
Cost Sharing or Matching Requirement:
City or township governments
Public and State controlled institutions of higher education
Native American tribal governments (Federally recognized)
Native American tribal organizations (other than Federally recognized tribal governments)
Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education
Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education
Private institutions of higher education
For profit organizations other than small businesses
Additional Information on Eligibility:
Faith-based and community organizations that meet eligibility requirements are eligible to receive awards under this funding opportunity announcement.
Individuals, foreign entities, and sole proprietorship organizations are not eligible to compete for, or receive, awards made under this announcement.
Administration for Children and Families - ACYF/CB
This FOA is modified. The application due date is changed. Revisions are made to Section II. Award Information, amounts are changed from "Per Project Period" to "Per Budget Period" and the text is revised in Additional Information on Awards regarding the ceiling disqualification and in Section III.3. Other, Application Disqualification Factors the “Award Ceiling Disqualification” is revised. The electronic application submission instructions in the Grants.gov Application kit are updated. Please download the updated instructions.
The purpose of this funding opportunity announcement is to establish, by awarding a cooperative agreement, a multimedia national adoption recruitment campaign to promote the adoption of children from the public child welfare foster care system to ensure that they have permanent adoptive homes with loving families and to establish a support system for the states in the utilization of the new media and appropriate recruitment response mechanisms so as to meet the requirements of the Child Health Act of 2000. The intended result of this work is to increase the number of adults willing to provide an adoptive home for children in foster care who are waiting for an adoptive family. The support to the states to provide increased access to new recruitment media and their ability to respond in a timely and customer friendly manner fills a gap currently unmet by the AdoptUSKids national campaign fulfillment, photolisting and technical assistance services.
The Multimedia National Adoption Recruitment Campaign will provide for the planning, development, and implementation of a national campaign to provide information to the public regarding the more than 104,000 children in the public child welfare system who are waiting to be adopted; develop a donated public service campaign strategy to recruit and connect adoptive families with waiting children throughout the United States, to include a themed message, target audience definition and recommended media placement; annually create and produce appropriate multi-media products supporting the strategy and building on the body of work of the National Adoption Campaign launched in 2004; provide access to a broad range of media outlets to ensure national distribution of the message and to ensure the general public receives the message and information through more than one type of media; make optimal use of emerging social media strategies and assure a responsive system is in place for individuals utilizing these sites; monitor and periodically report on the results of the dissemination effort; demonstrate the ability to attract partners that can provide additional support to the campaign; target various populations, taking into account geographic regions, as appropriate, and shall be carried out in the language and cultural context that is most appropriate to the population involved; produce Spanish language public service announcements to support the campaign and assure responsive system established; include public service announcements on television, radio, print, social media and other means that will reach individuals who are most likely to adopt children ages 8 and older.
The Recruitment Response Support Initiative will work closely with State agency administrators to link the multi-media campaign throughout local markets increasing the capacity of States to utilize the national campaign rather than create local campaigns; work with States to make optimal use of emerging social media strategies and assure a responsive system is in place for individuals utilizing these sites; and provide for collaboration with AdoptUSKids, who has responsibility for nationwide campaign fulfillment activities by providing a responsive system that supports States in managing the increased volume of inquiries due to the new media materials and national public service advertising campaign
If you have difficulty accessing the full announcement
electronically, please contact:
Grants Management Officer, Divsion of Discretionary Grants
Office of Grants Management
Administration for Children and Families
370 L'Enfant Promenade, SW
6th Floor East
Washington, DC 20447
Phone: (202) 401-5513
Synopsis Modification History
The following files represent the modifications to this synopsis
with the changes noted within the documents. The list of files is
arranged from newest to oldest with the newest file representing the
current synopsis. Changed sections from the previous document are shown
in a light grey background.